In short, hearing the good and otherwise about our work only makes it better. Or, at least, I hope it evolves to that level.įor now, I’m keen on sharing the sentiments I recently shared with a newspaper reporter so that readers of this blog understand why I value constructive criticism. What began as singular accounting of our work from one former teacher has evolved into a broader discussion about how best to support teachers.
#KEEP IT COMING FREE#
We actively seek a positive trade environment, free of tariff and non-tariff barriers and trade disruptions.Recently we have seen discussions about our work emerge online and via social media.
To derive maximum value from increased yield and demand, the industry needs reliable access to export markets, where 90% of Canadian canola is consumed. Innovation to build on product quality and functionalities.Determine opportunities to expand demand for canola for use in biofuel and other new products.Expand recognition of the superior properties of canola oil and meal in key markets.Develop and implement country-specific marketing plans, based on product differentiation, to maintain and expand key markets.Increased meal value to narrow value gap between oil and meal.Increase secondary markets to represent 20% of demand.We will also pay close attention to biofuel and new product opportunities to expand the demand for canola. We work in established major markets that recognize these superior properties, and continue to build deeper appreciation of our products among oilseed importers, processors and end-users in promising emerging markets. To grow our markets, the industry emphasizes the unique value proposition of canola products, which provide high quality and useful functionalities at a competitive price. Learn more about these goals and canola’s strong history of environmental sustainability. Safeguard over 2,000 species of beneficial insects that call canola fields and surrounding habitat home We can add a total of 18 bu/acre to average yields through continued genetic gains and improvements in four key crop management areas: plant establishment, fertility management, integrated pest management and harvest management. The key to growth is providing the best agronomic information and advice for each unique farm operation, based on the latest science. Research shows there is plenty of potential to improve yields by customizing our approaches to soil zones, disease management, insect pressures and weather.
Achievement of our sustainability goals.Increased protein availability in meal by target species.Global leadership in quality characteristics of seed, oil and meal to meet customer requirements.26 MMT of canola grown on 22 million acres.With a better understanding of each producer’s unique circumstances and agronomic pressures, we can grow significantly more canola on about the same number of acres, thereby maximizing the value derived from every seed we plant.
#KEEP IT COMING FULL#
In future, growth will come from capturing the full potential of genetic advances with the right agronomy. In the past, the Canadian industry increased canola production through genetics and additional acreage. Increase protein availability by target species (10 yr average = 38.0%)
Meal Crude Protein Content (Oil-free, 12% moisture basis) Global leadership position in oil saturated fat content Maintain global competitiveness in oil content (10 yr average = 44.4%)
2011 & 2012 Average (the initial strategic plan benchmarks)
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